Reach consumers in a content friendly manner with Programmatic Native advertising
Programmatic Native
Programmatic Native content format is often described as consumers’ preferred ad format. It’s less intrusive and blends in with standard website content. Reaching out to consumers in a more accessible, friendly way enables you to give them more detailed information.
Programmatic Native – the easy-to-measure advertising format
Nowadays, users want a rich experience on the web. You can contribute to this by adding value to an advertiser’s site content using Programmatic Native advertising. Another benefit is that it can be easily measured using the same KPIs you rely on for programmatic display advertising.
Right user. Right time. Right content
In-feed and in-article Programmatic Native ads allow advertisers to immerse their brand within publishers’ sites, thereby reaching the right user at the right time within the right context.
Drive engagement in omnichannel campaigns
A really effective combination will drive engagement and Click-Through-Rate (CTR), reduce Cost-Per-Acquisition (CPA), and more to enhance your omnichannel campaign performance.
Automatic formatting
When you upload an image, logo, copy, and URL into the AdCellerant platform, our technology automatically formats your content to match the unique look and feel of the publisher site, whether it’s displayed on a smartphone, tablet, or laptop.
Real-time reporting
You can measure campaign success, test your creative treatments, and optimize content against your target audience’s preferences. Get real-time reporting insights to measure campaign success.
Pinpoint targeting
Our partners leverage a range of targeted content options, such as sports, entertainment, health, politics, travel, family, and more – a unique way to distribute your content to millions of users of thousands of websites.
Our Programmatic Native advertising services
This is how our partners leverage programmatic native advertising.
Create unique content
You work with local advertising clients to create unique content on client websites.
Promote the content
You can then promote that content through Vizella's scalable Programmatic Native advertising solutions.
Upload for high impact
Once content is created, approved, and placed on the client website, our partners upload a few basic elements from the story to create a high impact, high Click-Through-Rate (CTR) campaign placed on nationally recognized content sites.
Increase ROI
In order to increase ROI and conversions, these unique Programmatic Native advertising placements then create a superior user experience that is tied to digital advertising.
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