We offer the best selection of audio, print, and digital solutions in the Finger Lakes region.
About Vizella Media
Vizella Media & Digital calls the Finger Lakes Region home and serves over 150 businesses in various industries. Headquartered in Ithaca, New York, we are experts in audio, print and online journalism, digital and traditional marketing, and social media. We understand the region and offer a unique perspective on the best practices to engage with our diverse consumer demographics.
"No matter the platform or medium, Vizella Media is your hub for advertising, marketing, and news."
Our Mission
To inform and entertain audiences with unique and engaging content while helping our clients make a positive impression on listeners and readers.
To help our clients build their brand through a strong web presence and increase traffic to their website through strategic ad placement.
What We Do
We help you connect with your ideal consumers using a variety of communication mediums. Our team are experts at crafting and deploying fun, engaging, relevant, and results-oriented campaigns.
Who We Are
Vizella Media owns and operates ESPN Ithaca and Tompkins Weekly newspaper. In addition to these two outlets, we also operate Vizella Digital,
a digital marketing agency.
Our Team
Todd Mallinson
Facts About Todd
Do you play any instruments?
Not anymore; it’s best that way for everyone.Who is the most influential person in your life, and why?
My Mom, she taught me to be respectful to everyone.What is one important skill that you think everyone should have?
Being a good listener.
Todd Mallinson
President/Publisher
Todd has owned and operated Vizella Media since 2007, with his sights set on building a locally focused media company in the Ithaca area. With an early introduction to broadcasting during high school, what became a great experience turned into a passion for what local radio does best, inform and entertain with a focus on its community. “No day is the same, and it’s what makes for an interesting career,” he says.
Todd is very involved with the overall operation; however, he’s keenly engaged on the client relations side. He enjoys working with the team and client partners to build engaging and relevant advertising and marketing that helps grow local businesses.
Todd has been a longtime board member of Tompkins Chamber of Commerce and has enjoyed volunteering with Tompkins Workforce New York, Ithaca Chili Festival, American Cancer Society, Lime Hollow Nature Reserve, Trumansburg Area, and Watkins Glen Chamber of Commerce. Connecting with family and friends on and off Cayuga Lake is what “makes life extra special.” When time allows, casual tennis or golf is always welcome.
Tina Mallinson
Tina Mallinson
Vice President/Business Manager
Tina, originally from the Berkshires in Massachusetts, has enjoyed a varied career in financial services, real estate, and education, having retired from a longtime rewarding career with Lansing Central School District, where she completed her career as assistant to the athletic director.
She was also the longtime adviser to the student council and enjoyed the energy of the student body. Within Vizella, Tina has greatly expanded her role taking on the day-to-day responsibilities of office manager, human resources, traffic & continuity, and legal and classified ad placement. Tina has volunteered with the Gala Committee for Cayuga Medical Center, Ithaca Chili Fest, and ongoing community charity projects through Lansing High School.
Tina has always loved being by the water, so time on and around Cayuga Lake and others with family and friends is always a priority during the summer. Tina prides herself on strong family connections, cooking, and making people feel welcome. Her greatest accomplishments are her three sons, whom she adores.
Nick Karski
Facts About Nick
If you could be any singer, who would it be?
Chris StapletonFavorite line from a song?
“And in the end, the love you take is equal to the love you make,” from “The End” by the BeatlesFavorite Family Tradition?
Anything that brings us all together for a holiday- usually a bit on the traditional Ukrainian side of things. Family is everything to me.
Nick Karski
Operations Manager of ESPN Ithaca
Nick is an Elmira native and Ithaca College alum, and a ten-time New York State Broadcasters Association Award winner at ESPN Ithaca. Every weekday, you can hear him on “Between the Lines” from 5 to 6 p.m. as he breaks down everything local, regional, and national sports. Nick is also an award-winning play-by-play voice of Section IV athletics for the station.
In his spare time, Nick enjoys watching his beloved Buffalo Bills, rooting for the New York Yankees, and has been to more concerts than he can count.
Ryan Gineo
Facts About Ryan
What do you hope to be doing ten years from now?
Continue doing play-by-play, especially for soccer.Do you play any instruments?
I've played the clarinet since fourth grade.Favorite family tradition?
Every year we go to Cape Cod for summer vacation.
Ryan Gineo
Originally from Connecticut, Ryan received a BA in journalism from Hofstra University. During his time there Ryan was a member of the sports department at WRHU Radio, where he was a play-by-play broadcaster for multiple Hofstra sports and was involved in the NHL's New York Islanders broadcasts. Ryan is currently the lead play-by-play broadcaster and reporter for ESPN Ithaca, where you'll hear him call a wide variety of sports with a robust schedule in the vicinity of 75 games per year. He is also host to GameDay Saturday mornings through the high school and college football season here. Ryan also contributes to Tompkins Weekly, keeping readers up to date of the local collegiate and high school happenings in the area. When he’s not working, Ryan is either following most any soccer game or listening to a wide range of music.
Jaime Cone Hughes
Facts About Jaime
What is one weird fact or tidbit that you still remember from school?
The United States in alphabetical orderWhat fictional character would you be best friends with in real life?
Garfield. We would lay around and eat lasagna all day.If you had to make a house out of food, what kind of food would it be?
Shortbread cookies
Jaime Cone Hughes
I am proud to say that I have 12 years of professional journalism experience, getting my start as a general assignment reporter at the Brattleboro Reformer in Vermont after graduating from Colby-Sawyer College in New Hampshire with a degree in Communication Studies.
Since moving here, I have been dedicated to reporting on the community, writing for an Ithaca alternative weekly, managing a group of Tompkins County small-town newspapers, and managing the website and writing stories for a daily newspaper in our neighboring city of Cortland. I feel so fortunate to be part of the team at Tompkins Weekly, where I can continue to build relationships with my neighbors and report on the area I love.
Sydney Trumble
Facts About Sydney
If you had to make a house out of food, what kind of food would it be?
Mangos!What obscure thing are you talented at?
I can unicycle!What's a common saying that you don't understand or that you think is odd?
"Play it by ear," I think it should be "Play it by year."
Sydney Trumble
Sydney, a proud native of Ithaca, is deeply committed to her community and the businesses and individuals within it. With a passion for digital marketing, she offers tailored insights and recommendations to create successful marketing campaigns tailored to her client's specific needs. Whether it's crafting impactful print advertisements in publications like Tompkins Weekly, coordinating radio announcements on ESPN Ithaca, or implementing digital strategies such as website design and geo-fencing, Sydney excels in a diverse array of marketing techniques. She meticulously utilizes precise campaign reporting to ensure that marketing objectives are not only met but exceeded.
Outside the realm of marketing, Sydney actively contributes to the Ithaca community by serving as the Varsity Volleyball and Basketball Coach at Ithaca High School and as the Club Director for the Little Red Volleyball Club. Sydney's academic achievements are noteworthy, holding a B.S. in Business Economics and a B.S. in Sport Management with Cum Laude honors from SUNY Oneonta. As a former collegiate athlete, Sydney's leadership shone through as she captained the Women's Basketball Team during her final two years of university. Currently, she is furthering her education at SUNY Cortland, pursuing a master's degree in Sport Management.
Nevan Kearney
Facts About Nevan
What game show would you be an amazing host of and why?
Honestly, this is a great question because at heart I am a gamesman. However; I would have to pick Family Feud. Growing up, at my Nana’s we would always play the game together and I would love to be the host and make people laugh just like Steve.What is your hometown famous for?
Jamestown NY is home to Famous Actress Lucille Ball, NFL Commissioner Roger Goodell, and Super Bowl Champion Head Coach Nick Sirianni.If you won the lottery, what’s the first thing you would buy?
THE FIRST THING I WOULD BUY WOULD NOT BE FOR MYSELF. I would immediately buy my mom a house in an exotic spot.
Nevan Kearney
Nevan is a proud native of Jamestown, NY. Recently graduating from SUNY Cortland with Summa cum laude honors, he received a bachelor’s degree in sport management, and also a minor in communication studies.
He was heavily involved in the broadcasting department at SUNY Cortland during his time in school, and still is the color commentator for home football games on the weekend for the Red Dragons. With a heavy background in hospitality, Nevan is equipped with strong interpersonal and communication skills. All of this has put him in position to create trust, foster meaningful connections, and build lasting relationships within the community.
In his free time Nevan loves to watch all sports. Football being his favorite, in which he supports the Pittsburgh Steelers.
Aidan Van Zile
Facts About Aidan
If you could be any singer, who would it be?
Barry WhiteWhat fictional character would you be best friends with in real life?
Jake the DogWhat board game are you absolutely amazing at and why?
Monopoly, everybody underestimates the railroads.
Aidan Van Zile
Aidan, a proud Horseheads-Elmira native, with a passion for graphic design, marketing, and voice acting, brings creativity to the workplace. His journey in design and marketing began with a deep-seated love for visual aesthetics and the power of effective storytelling. Through exploring innovative techniques, he has become a versatile creative asset ready to tackle any project. His enthusiasm for marketing is evident in his ability to craft compelling narratives that captivate audiences. He understands that successful marketing isn’t just about selling products but also about connecting with people on a meaningful level. Aidan possesses a distinct skill in voice acting. His ability to breathe life into characters and narratives with his voice brings a dynamic dimension to projects.
Out of the office, Aidan enjoys watching his favorite teams, The Chicago Bulls and Orlando Magic. He is always listening to music and doesn’t know what he would do without it.
Community Involvement
We are proud of the community we live in and are members of several area Chambers of Commerce, including Tompkins, Trumansburg and Watkins Glen. Each year we manage:
Night of Champions
A highly anticipated end-of-school-year event for many athletes, coaches, and their families.
As a proud sponsor of the event, along with Guthrie and Visions Federal Credit Union and many other community businesses, we recognize the best athletes and coaches in each varsity sport in a 15-school area, including Candor, Dryden Groton, Ithaca, Lansing Marathon, Moravia, Newark Valley, Newfield, Odessa Montour, Southern Cayuga, Spencer-Van Etten, Trumansburg, Union Springs, Watkins Glen.
Scholarships awarded during the event include designating two outstanding coaches with a $500 scholarship each, which they then award to one of their deserving athletes (one male, one female); and a number of $1,000 scholarships awarded to those recognized as Outstanding Male & Female Scholar Athletes.
Pints with a Purpose
We partner with Wagner Valley Brewing with their special seasonal beers offered at various area locations, including Ithaca Coffee Company, Red’s Place, and Wagner Valley Brewing. For every pint sold, $1 goes to the Food Bank of the Southern Tier. We’ve had as much fun naming the seasonals as we have tasted them, such as the “BTL Double Header IPA” and “BTL Smash Double IPA.” BTL is the acronym for our award-winning radio show Between the Lines. Over $2,500 has been raised through this limited brew offering in the summer and provides beneficial awareness of the Food Bank’s impact in our area.
Fueling Excellence
ESPN Ithaca and Cayuga Health recognize our high-performing high school male and female athletes of the week. We select from the highest performers each week and interview the student-athletes, including our infamous “Fast Five Questions.” Each student receives some great swag, and we donate $50 to the school’s booster in the athlete’s name. More than $4,000 is donated each year to the 15 area booster clubs so they can put the money where it will serve the most value. Over $36,000 as of Spring 2022 has been donated to area booster clubs. For these outstanding athletes, it’s not just a game; it’s a commitment. This dedication and commitment are why Cayuga Health continues to pledge support to ESPN Ithaca’s Fueling Excellence Athletes of the Week.
Memberships
Member of Tompkins Chamber, Trumansburg Chamber, and Watkins Glen Chambers of Commerce.
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3100 N. Triphammer Road, Suite 100, Lansing, NY 14882