Pinpoint targeting with programmatic email
Email Marketing
Reach your specific target market and acquire new customers by leveraging Email Marketing in the same way you might have used direct mail in the past. Our campaigns are built around your very specific goals and objectives, with pinpoint targeting of potential customers.
No campaign is complete without email
Email is a vital component
People check their email an average of 15 times every day. That means Email Marketing is still the number one direct response marketing vehicle online and forms a vital component of any digital marketing strategy.
Reach specific target markets
Our programmatic Email Marketing delivers pinpoint-accurate direct marketing by targeting consumers based on a huge range of characteristics, including shopping preferences, interests, demographics, psychographics, purchasing history, location, and interests.
Leverage the consumer profile
The first step is to really understand your customer profile. We then select targets based on demographic data such as household profile information, income, age, gender, kids, and/or consumer shopping information, which can include personal interests, purchasing history, and more.
How to leverage programmatic Email Marketing
We enable our partners to use programmatic Email Marketing the same way you’ve offered, leveraged, and sold direct mail in the past.
Approve targeting
Start by understanding the ideal target market for you and your client’s campaign.
Make engine proposals
Work side-by-side with a member of the Vizella team or use our recommendation engine proposals.
Identify scale and understand customers
Research to identify the availability, scale, and cost of reaching the ideal target. If necessary, use address information from the email campaign to match back to your own sales data.
Approve campaign
Use this information to agree on a volume, target, and frequency for the email campaign.
Confirm ROI
Confirm ROI to inform future campaign planning.
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3100 N. Triphammer Road, Suite 100, Lansing, NY 14882