Drive sales with Search Engine Marketing (SEM)
Paid Search
Paid search is recognized as a critical part of any purchasing decision. It’s often leveraged while consumers research, compare, and ultimately purchase a product or service. SEM is one of the fastest converting forms of digital marketing.
A must-have component of digital marketing
Online search is often the last action a customer takes before making a purchase; therefore, Search Engine Marketing (SEM) – when a business or organization markets itself using paid advertising on search engine results pages (SERPs) – is a critical component of the most effective digital marketing campaigns.
Bid on keywords
Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services
Purchasing decisions influenced
Search engine marketing is often leveraged at the point at which consumers are researching and comparing products and services, and looking for a retailer.
Specific goals and objectives
Campaigns are based on keywords that users are likely to type into a search engine while looking for information on a specific product and/or service.
Flexible campaigns
SEM campaigns can adapt and change based on season, inventory, goals, and much more, allowing for very finely targeted marketing activity.
Our SEM Services
Our team of digital marketing experts can guide you through every aspect of Search Engine Marketing, enabling our customers to fully leverage SEM in their own proposals.
Integral to purchasing decisions
SEM is a vital element of a huge proportion of purchasing decisions.
Develop stronger client relationships
When you integrate SEM with other digital marketing services such as programmatic advertising, you’ll build stronger, longer-term relationships and campaigns and growth in your digital marketing service offerings. Studies show that every additional dollar run with Programmatic Display in conjunction with SEM results in 1.5x ROI.
Strong retention rates
Google’s average retention rate is 94%, while the average retention rate of end advertisers buying paid search through an AdCellerant channel sales partner is 96%.
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